4 Golden Nuggets To Grow Your List

All success Internet marketers keep emphasize that ‘Money is in the list’. Vanessa Summers is one of the best known for her expertise with money, business, and marketing online. She shares her tips to grow your list in Insights ezine issue dated June 26, 2009.

Feature Article from Insights Volume V, Issue 4

4 Golden Nuggets To Grow Your List

by Vanessa Summers

cc photo credit: reebs*

How do you evaluate the value of your business? If an investor decided they were interested in buying your business today, what would be the number one criteria to establishing what it is worth? Most business owners immediately respond with revenue or net profit as an answer. But, let me take you to the next level - - cuz revenue and net profit are a result of something bigger. The bigger I am referring to is having a list of happy satisfied clients that are practically raving fans who buy from you over and over, as well as refer you great new clients. Plus, a system to convert your current prospects into customers consistently. This little nugget of information I just shared has the power to transform how you think about and grow your business moving into 2009!

What is even more fabulous about this golden nugget is that today how we do business has changed and it will continue to change moving into 2009 based on the fastest growing industry out there – a little thing called the internet. More than ever, you as a business owner have the opportunity to utilize simple tools and techniques to grow your prospect and customer list, as well as implement time-tested formulas to convert both your prospects and customers into ongoing big paydays for you!

Here are 4 Golden Nuggets to consider tapping to grow your list from biz colleagues in your circle of influence who can help you grow your list right now through promoting you and your products and / or services!

1. A Trade

A simple old-fashioned trade: they promote you and your biz to their list before and you will do the same for them. This can be done as an affiliate relationship (where a pre-determined referral fee is paid for a new client signing up for service or purchasing products) or a strict Joint Venture whereby just simple cross-promotion is worked out with no money exchanging hands on the back-end.

I do this often for vendors I work with whom I think provide excellent service and provide great value for my list. A good example of this is my graphic designer, Jessica Krewson over at www.designkrew.com. As a thank you, Jessica shares with her clientele, small business owners more about the opportunity to work with me to grow their revenues working smart, not hard through online marketing and managing their money better!.com

2. Official Affiliate Agreement!

You offer a great service / product that would benefit your biz colleagues list AND have presented them with an offer they can’t refuse–a money making affiliate plan. Think about it, your biz colleague get’s to add value for their list, giving something to their customers and prospects that they believe they want and need. They also get to receive a percentage of the profit just for promoting you to their list vie sending just one email, in which clients will thank them for!

3. Membership Programs

Another opportunity out there will be to connect with monthly membership clubs and continuity programs online that have your ‘ideal demographic’. Most of these programs offer a guest expert call each month, which means they have to find compelling guest experts to provide valuable knowledge to their subscriber base via teleseminars each month. They are motivated to get experts booked and, in many cases, don’t want any reciprocation.

4. Just For Asking

In your immediate circle of biz influence, all you have to do is ask. In fact, it will make some of your biz colleagues happy to help you. Why? Because they know, like, and trust you and what your business is all about. Why not let them help you? They know that you offer something valuable. They see the fit and the contribution to their own list of customers and prospects. So, they’re helping you, as well as offering this gift of introduction to their own list. What could be better – a Win-Win for all involved? One of the greatest time-tested styles of marketing offline has been through the power of word of mouth. Now, online you get to practice this ten-fold through the click of just one button to an entire list of your biz colleagues.

These 4 golden nuggets can dramatically impact adding new quality prospects and clients to your list in a very short period of time. Don’t miss out, set a target for 2009 of how much you plan to grow your list, roll up your sleeves, and get down to it!!

© 2009 Vanessa Summers Companies LLC.

Financial Guru & Online Entrepreneur Vanessa Summers publishes ‘Insights on Business Wealth & Success’ weekly ezine. If you’re ready to jump-start making more money, marketing more successfully online, building effective business systems and having a happy lifestyle, get your FREE tips now at www.VanessaSummers.com