Online Strategies to Increase Your ‘Value Line’

Feature Article from ‘Insights on Business Wealth & Success’
weekly ezine June 12, 2009 - Volume V, Issue 46

4 Online Strategies to Increase Your ‘Value Line’

by Vanessa Summers

cc Flickr photo Credit: BullionVault

Gold Bar Clean ShotIn a ‘changing tide’ economy, you need to understand at a deeper level, business owners focused on delivering value digitally via the internet are truly reaping some amazing rewards. Why? They have innovated, transitioned, and positioned themselves to extend their ‘value line’ to provide even greater solutions to their clients and prospects.

So, what is a ‘value line’? Well, simply put, the amount of gifting of ‘knowledge, expertise, and solutions’ via marketing ‘tips, tools, and resources’ about your services or products that you as a business owner offer for free as a gift to your prospects and clients to help entice them in a meaningful way to convert into new clients and repeat business.

In the old economy, this is what the free ‘value line’ looked like, especially online:

Free value ==> Client Conversion + Repeat Business

In the new economy, if you understand the free ‘value line’ has now been extended; you can align your approach for unrivalled marketing and business success. Here is what the free ‘new value’ line looks like:

Free value, Free Value, Free Value, Free Value==> Client Conversion + Repeat Business

So, if you need to bring more value to your prospects and clients today to continue to grow as a business, how can you do that easily and effectively online? You know, take your knowledge and expertise (aka – the capital in your head) and provide valuable insights about the solutions your services and products provide and share those golden nuggets with your ‘ideal demographic’.

Well, here are 4 time-tested online strategies that will catapult your business income levels in just a short period of time. I too can attest, once I started implementing these proven success formulas….my business began to really boom!

Online Value-added Strategy #1) Offer a weekly or bi-weekly ezine. What is an ezine? It is an online newsletter delivered through an email service provider (esp) into the e mail box of your prospects and clients. In fact you are reading my ezine right now, titled Inisights on Business Wealth & Success. Let’s face it, you know so much, others would like to know.

Take the time to share some of your ‘knowledge & expertise’ on a consistent basis via this low-cost user friendly publishing format and you will quickly see a transformation not only to your bottom line income results, but also on your conversion rate of prospect into clients and added repeat business from your current clients.

Online Value-added Strategy #2) Add some video to your web site. Research tells us that over 60% of what is being searched for online is video and that over 200 million videos are consumed per month in the US alone. Get yourself a Flip Video (flipvideo.com) camera and create 5 – 10 videos approximately three minutes a piece whereby in each video you answer one ‘frequently asked question’ you get about your services or products.

Now be sure to share those videos with all your prospects and clients online and bamm….you have just moved your free ‘value line’ to the right again!

Online Value-added Strategy #3) Write a ‘Free Report’. List 5, 7, or 10 ‘should ask questions’ that your prospects and clients should be asking you about your services and products. Now, answer those questions and edit these pieces into a 5, 7, or 10 step ‘Free Report’. Once the free report has been written, take your word doc and turn it into an unalterable PDF digital file.

When you have new visitors to your web site, share this free report with them via automatic delivery for leaving their name and e mail address. Now you are automating building a relationship with your ‘ideal demographic’, adding extra value for your current client, and again, extending your free ‘value line’ to the right. Want to see a good example of how this has been done? Visit AndorAssetManagement.com

Online Value-added Strategy #4) Post on a Blog. Truth is, people buy from people they know, they like, and they trust. A blog offers you the opportunity to share more of you and your expertise in an ongoing format. If your visitor likes one blog post, they can scroll down to read others. The more you bring value via an ongoing blog post, the more you extend your free ‘value line’. Plus, every time you post content, the blog directories pick up your stuff and help drive traffic to you.

Further, when others comment on your postings, it becomes ‘social proof’ – thus, creating a community of people who know, like, and trust you whom are raving fans referring other people to your services and products. The other piece about a blog is that your visitors tell you what they like and what they want, so that you can set yourself up for great success and just give them what they want! Wow – what a concept, right?

These four strategies are the most relevant to extending your free ‘value line’ today online. Practice these time-tested formulas and you will be loving the results. Plus, it is fun to be building relationships 24/7 via the online world, cuz it never takes a vacation and is always working to extend your ‘free’ value line even while you sleep!

© 2009 Vanessa Summers Companies LLC.

Financial Guru & Online Entrepreneur Vanessa Summers publishes ‘Insights on Business Wealth & Success’ weekly ezine. If you’re ready to jump-start making more money, marketing more successfully online, building effective business systems and having a happy lifestyle, get your FREE tips now at www.VanessaSummers.com